The EU is currently Vietnam's fourth largest shrimp import market, accounting for 13% of Vietnam's total shrimp export value. In this market, Vietnamese shrimp faces fierce competition from heavyweights from Asia such as India and Thailand, and from Latin America like Ecuador and Brazil. This demonstrates that Vietnamese shrimp is increasingly affirming its quality and meeting the high standards of the EU market.
In the first nine months of this year, Vietnam's shrimp exports to the EU reached over $360 million, a 15% increase compared to the same period last year. In the first nine months of 2024, shrimp exports to the EU only declined in February and March, while exports in the remaining months recorded double-digit growth.
The average export price of Vietnamese shrimp to the EU, especially the price of whiteleg shrimp, has also recorded continuous growth since June this year. This indicates that the EU market still has a high demand for Vietnamese shrimp, especially whiteleg shrimp.
With strict standards for quality and food safety, the EU market has become a crucial benchmark for the competitiveness of Vietnam's shrimp industry. From minimizing environmental impacts during farming to ensuring clear traceability and animal welfare, each exported shrimp must meet the highest standards.
In the first nine months of this year, among Vietnam's seafood export products, shrimp brought in the highest export turnover of $2.8 billion, up 11% compared to the same period in 2023. Shrimp exports to major markets (US, EU, China, etc.) all recorded positive growth.
In the first nine months of this year, Vietnam's shrimp exports to the US reached $566 million, a 9% increase compared to the same period last year. In the US, the Federal Reserve has cut interest rates in its September meeting and is expected to cut rates two more times in November and December, which will help boost consumption due to lower borrowing costs, especially as the number of jobs is increasing. This is beneficial for exporting goods to this market.
According to data from the US National Oceanic and Atmospheric Administration (NOAA), in the US market, in August 2024, Vietnamese shrimp exports were more positive than other competitors such as India and Ecuador when shrimp exports from these sources to the US all decreased.
The average import price of shrimp from Vietnam to the US increased from $4.59/pound in July 2024 to $4.95/pound in August 2024.
Vietnam's shrimp exports to China and Hong Kong increased by 77% in September. In the first nine months, shrimp exports to this market increased by 29% to $585 million. China is introducing many solutions to increase consumer spending, which supports shrimp imports into this market. In 2024, frozen shrimp exports are still affected by the trend of prices not recovering significantly, along with the pressure of competitive selling prices with Ecuadorian and Indian shrimp. However, processed shrimp from Vietnam still has a good position in the markets. Therefore, as of the end of September, exports of processed whiteleg shrimp still increased by nearly 10%, while exports of frozen whiteleg shrimp increased slightly at 4.5%.
The price of Vietnamese raw shrimp has been more positive since July this year. The prices of raw whiteleg shrimp of sizes 50, 80, and 100 pcs/kg have increased continuously from July to September. The average export price of Vietnamese shrimp to the US and EU has also increased since June. Export prices to China and Japan have also recorded a slight increase.
It is expected that the price of raw shrimp will continue to be positive in the fourth quarter, although there may be a local shortage of raw materials as this is the period when China will increase purchases for the Lunar New Year and New Year holidays, and businesses need raw materials to boost production for year-end orders.
(seafood.vasep.com.vn) Vietnam’s tilapia industry is maintaining strong growth momentum, with significant room for further expansion in the coming years. In 2025, total tilapia production reached approximately 420,000 tonnes, up 33% from 2024 and 2.2 times higher than in 2015. During 2015–2025, production grew at an average annual rate of around 8.4%. As production and exports continue to expand, food safety control is receiving increasing attention to ensure product quality, meet the increasingly stringent requirements of international markets, and provide a foundation for the sustainable development of Vietnam’s tilapia industry.
(seafood.vasep.com.vn) On the afternoon of August 19, 2026, as part of the Vietnam International Seafood Exhibition – Vietfish 2026, the Hosted Buyer Program continued with the seminar “Vietnam Seafood Outlook 2026–2027: A Strategic Sourcing Destination,” followed by 1-to-1 B2B meetings between international buyers and Vietnamese seafood businesses.
(seafood.vasep.com.vn) Speaking at the Opening Ceremony of VIETFISH 2026 on August 19 at the Saigon Exhibition and Convention Center (SECC), U.S. Consul General Melissa Brown highlighted the important role of the exhibition in connecting Vietnam’s growing seafood industry with buyers, suppliers, and partners from the United States and around the world.
(vasep.com.vn) Tomorrow, August 19, 2026, the Vietnam International Seafood Exhibition – Vietfish 2026 will officially open at the Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City. Taking place over three days, from August 19–21, Vietfish 2026 promises to provide a dynamic platform for business networking, trend updates, product experiences and comprehensive cooperation across the domestic and international seafood community.
(vasep.com.vn) The global tilapia market continues to grow, creating significant opportunities for countries with strengths in aquaculture, processing, and exports. Against this backdrop, Vietnam’s tilapia industry is gradually developing toward higher quality, greater product diversification, and broader market reach. At Vietfish 2026, the Vietnam Association of Seafood Exporters and Producers (VASEP), together with the VASEP Tilapia Producers and Exporters Club, will host a joint booth to promote the image and potential of Vietnamese tilapia to domestic and international buyers.
(seafood.vasep.com.vn) Vietnam’s seafood exports are heading towards $12 billion this year, potentially the highest level on record. Yet one of the country’s export strengths is facing a growing list of challenges.
(seafood.vasep.com.vn) The first six months of 2026 indicate that Vietnam’s tilapia industry is entering a new phase of development, with strong export growth but also greater demands for production scale, quality and international competitiveness.
(seafood.vasep.com.vn) Vietfish 2026, the Vietnam International Seafood Exhibition, will officially take place from 19–21 August 2026 in Ho Chi Minh City. As Vietnam’s largest annual seafood trade event, organized by the Vietnam Association of Seafood Exporters and Producers (VASEP), Vietfish 2026 will once again bring together leading seafood companies, industry experts, and international partners from across the global seafood value chain.
(seafood.vasep.com.vn) Vietnam’s seafood exports reached USD 1.1 billion in July 2026, up 4.8% compared to the same period in 2025. Cumulative exports in the first seven months of the year totaled nearly USD 6.86 billion, an increase of 11.5% year-on-year. Exceeding the USD 1 billion mark in July further reinforces the prospect that Vietnam’s seafood exports could surpass USD 12 billion in 2026. However, the July figures also send a clear signal that the most favorable growth period may have passed: overall export growth slowed to just 4.8%, pangasius exports fell 6.1%, tuna exports were virtually flat, while exports to the EU, South Korea, and the Middle East all recorded double-digit declines.
(vasep.com.vn) As part of the Vietnam Fisheries International Exhibition (Vietfish 2026), the seminar "Global Seafood Market and the Future Workforce: Trends, Opportunities, and Sustainable Development Pathways for Vietnam's Seafood Industry" will take place from 2:00 p.m. to 4:15 p.m. on August 19, 2026, at Convention Room B, Level 2, SECC, Ho Chi Minh City. This is the first of five specialized seminars at Vietfish 2026, focusing on key issues that are shaping the long-term development of Vietnam's seafood industry.
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