The official made the statement during a seminar on the development of domestic market for aquatic products held by the Ministry of Agriculture and Rural Development, held in Hanoi.
Through the event, experts are encouraged to put forward solutions to bolster domestic aquatic product processing and consumption in the coming time.
It also offers chances for businesses to adjust production methods to serve the domestic market comprising of 97 million people, the official noted.
Aquatic product consumption by Vietnamese people sees an increase each year, standing at 31kg per person in 2017, Toan said, adding that the figure could rise to 35kg in 2020. The country also welcomes more than 13 million foreign tourists annually, who also have a special taste for the products.
Vietnam is home to various aquatic product processing firms and facilities. In addition to the 600 facilities processing the products for export, there are 4,000 small- and medium-sized ones and processing villages which turn out over 540,000 tonnes of products worth more than 20 trillion VND (856.55 million USD) each year and provide jobs for about 40,000 labourers.
Domestic consumption has helped stabilise production when exports face difficulties in global market, he added.
Toan also underlined the significance of origin-tracing stamps, saying that products with such stamps record huge consumption.
To boost domestic consumption, it is necessary to revise, supplement and replace inappropriate policies, as well as to add new policies to attract more investors and link production and consumption chains.
The Agro Processing and Market Development Authority stressed the need to increase checks on food hygiene and standards, as well as applying quality management system for operation of processing facilities.
Furthermore, localities should bolster trade promotion activities so that products of traditional villages could reach major markets. They are also advised to effectively monitor product quality and invest in new technologies and equipment.
VNA
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(seafood.vasep.com.vn) After a relatively sluggish first quarter, Vietnam's exports of fish cakes and surimi showed a clearer recovery in the second quarter, particularly in June. Export value in the first six months of 2026 reached USD 148 million, down 2% year on year. However, the newly imposed 12.5% additional U.S. tariff on Vietnamese goods, intensifying competition in Northeast Asia, and increasingly stringent traceability requirements in the EU are making the outlook for the second half of the year more uncertain.
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(seafood.vasep.com.vn) As part of Vietfish 2026, the Hosted Buyer Program is designed as a specialized B2B matchmaking initiative for selected international buyers, providing opportunities to meet directly with Vietnamese seafood exporters, gain the latest market insights, and experience Vietnam's seafood supply chain firsthand.
(seafood.vasep.com.vn) A project titled "Sustainable Shrimp Industry Governance" has been launched in Ca Mau Province with the aim of supporting the transition of the province's shrimp industry toward higher quality, lower emissions, stronger governance capacity, improved supply chain traceability, and the development of a sustainable shrimp brand that meets the increasingly stringent requirements of export markets.
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(seafood.vasep.com.vn) Vietnam’s pangasius exports have shown encouraging signs of recovery in 2026. In the first four months of the year, total export turnover reached USD 720 million, up 17% compared to the same period last year. This result reflects improving demand across many markets, as well as the efforts of Vietnamese pangasius enterprises to maintain production, secure orders, and adapt to changing market conditions.
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(seafood.vasep.com.vn) Seafood businesses need solutions to overcome bottlenecks such as labor shortages, difficulty accessing capital, high input costs, and administrative procedures in order to maintain production, adapt to market fluctuations, and effectively exploit export opportunities.
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