Pangasius exports in the first nine months: clear market shift, CPTPP and Brazil surge ahead

News 08:40 10/11/2025
(seafood.vasep.com.vn) Vietnam’s pangasius exports in the first nine months of 2025 reached nearly $1.6 billion, up 9% year-on-year, signaling a recovery after a prolonged downturn. The market landscape is shifting notably with CPTPP countries, Brazil and Thailand emerging as growth drivers while China - Hong Kong and the U.S show signs of stagnation.

CPTPP and Brazil Expand Market Share

Compared to 2024, the CPTPP (including Japan, Canada, Mexico, Chile, etc.) posted impressive 35% growth in the first nine months of 2025, reaching $271.4 million and lifting its share to approximately 17% of total export value (up from 14% in 2024). This surge reflects both tariff advantages under the trade pact and rising regional demand for sustainably sourced seafood products.

Brazil continues to stand out as a bright spot in South America with pangasius imports from Vietnam surging 45% to $128 million - a 2% increase in market share to 8% of total exports. Thailand also recorded solid growth of 27%, reaching $58.3 million, supported by recovering domestic consumption and re-exports to ASEAN markets.

Traditional markets ease slightly but retain dominant

In contrast, China - Hong Kong, Vietnam’s largest pangasius market, showed signs of stabilization, reaching $409.8 million in the first nine months of 2025 - a modest 2% decline from the same period in 2024. Nevertheless, it still commands nearly 26% of total export value, remaining the cornerstone of Vietnam’s export structure.

Exports to the United States totaled $257.2 million, representing 16% of total turnover, a 2% decline in share year-on-year. This reflects market saturation, intensifying competition from other whitefish species such as Alaska pollock and cod, alongside ongoing tariff-related headwinds. Meanwhile, the EU maintained a stable 8% share, generating $134.2 million - supported by rising demand for convenience foods and a shift away from Russian supplies.

Notably, the “other markets” cluster (Middle East, South Asia and Africa) recorded $340 million, up 3.6%, reflecting Vietnamese firms’ proactive efforts to diversify and mitigate concentration risk.

Vietnam’s pangasius export landscape in 2025 is thus undergoing a clear rebalancing. Traditional powerhouses like China and the U.S no longer hold absolute dominance; while CPTPP, South America and ASEAN are assuming greater significance. This shift highlights Vietnamese exporters’ adaptability - expanding into new markets while investing in value-added products aligned with global green and sustainable consumption trends.

Given current momentum, industry experts forecast a strong rebound in pangasius exports in Q4/2025, driven by year-end demand and early orders for the 2026 Lunar New Year season. However, rising raw material costs may pressure margins, requiring companies to optimize operations and maintain consistent quality to sustain growth.

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 |  08:27 13/10/2026

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Vietnam’s tuna exports to the UK rise 12%, with further market share gains still possible

 |  08:38 12/10/2026

(vasep.com.vn) Vietnam’s tuna exports to the UK grew in the first eight months of 2026, despite signs of slowing import demand in the market. However, sharp fluctuations in orders, competition from major suppliers, and new traceability requirements are creating challenges for Vietnamese exporters.

Marine conservation to be strengthened to protect livelihoods and blue economy

 |  09:11 08/10/2026

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Vietnam’s shrimp exports to the EU: opportunities remain as the market shifts

 |  09:18 07/10/2026

(seafood.vasep.com.vn) The EU remains a critical market for Vietnamese shrimp; however, purchasing demand and import patterns are undergoing notable changes. According to Vietnam Customs data, as of September 15, 2026, Vietnam’s shrimp exports to the EU reached nearly $374 million, down 5% year-over-year and accounting for 10.7% of the country’s total shrimp export value. Meanwhile, the EU’s stotal shrimp imports through July 2026 contracted by 7% in volume, exhibiting divergent trends across Southern Europe, Northwestern Europe and Eastern Europe. These dynamics necessitate that Vietnamese enterprises closely monitor individualized market demand, rather than approaching the EU as a monolithic consumer block.

Vietnam’s surimi exports: the imperative for continued expansion into high-demand markets needed

 |  08:25 06/10/2026

(seafood.vasep.com.vn) In the first eight months of 2026, Vietnam’s exports of surimi and fish cakes remained relatively stable year-over-year compared to 2025. Following a contraction in the initial months, export performance demonstrated improvement from June onward, peaking in August. However, the recovery has been uneven, characterized by divergent trends across major markets: robust growth was recorded in China, Japan, Malaysia, the United States, and Taiwan, whereas export volumes to South Korea, Indonesia, and select European markets contracted.

Dong Thap accelerates pangasius farming and deep processing

 |  08:27 05/10/2026

(seafood.vasep.com.vn) Pangasius remains one of Dong Thap’s key aquaculture species, with the province focusing on developing an integrated value chain covering seed production, commercial farming, deep processing and by-product utilization. The province is promoting high-tech, circular pangasius farming models featuring reduced water exchange and enhanced biosecurity, aiming to improve production efficiency and strengthen control over raw material quality.

Seafood exports surpass US$9 billion in the first nine months, growth slows in Q4

 |  09:24 02/10/2026

(vasep.com.vn) Vietnam’s seafood exports in September 2026 are estimated at US$1.135 billion, up 11.9% year-on-year, bringing total exports in the first nine months of the year to US$9.103 billion, up 11.4%. Behind this double-digit growth, however, increasingly divergent market trends are emerging: China–Hong Kong and ASEAN posted strong growth, while the U.S., EU and Japan all recorded declines in September.

Vietnamese tilapia to Brazil: growth recovers but challenges remain

 |  13:31 01/10/2026

(vasep.com.vn) In the first eight months of 2026, Brazil became the largest market for Vietnamese tilapia, with export value reaching US$44 million, up 22,142% year-on-year and accounting for 49% of Vietnam’s total tilapia exports. In August alone, exports to Brazil reached US$4 million. However, behind this remarkable growth is a market that is imposing increasingly stringent requirements on imported supplies.

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