CPTPP and Brazil Expand Market Share
Compared to 2024, the CPTPP (including Japan, Canada, Mexico, Chile, etc.) posted impressive 35% growth in the first nine months of 2025, reaching $271.4 million and lifting its share to approximately 17% of total export value (up from 14% in 2024). This surge reflects both tariff advantages under the trade pact and rising regional demand for sustainably sourced seafood products.
Brazil continues to stand out as a bright spot in South America with pangasius imports from Vietnam surging 45% to $128 million - a 2% increase in market share to 8% of total exports. Thailand also recorded solid growth of 27%, reaching $58.3 million, supported by recovering domestic consumption and re-exports to ASEAN markets.
Traditional markets ease slightly but retain dominant
In contrast, China - Hong Kong, Vietnam’s largest pangasius market, showed signs of stabilization, reaching $409.8 million in the first nine months of 2025 - a modest 2% decline from the same period in 2024. Nevertheless, it still commands nearly 26% of total export value, remaining the cornerstone of Vietnam’s export structure.
Exports to the United States totaled $257.2 million, representing 16% of total turnover, a 2% decline in share year-on-year. This reflects market saturation, intensifying competition from other whitefish species such as Alaska pollock and cod, alongside ongoing tariff-related headwinds. Meanwhile, the EU maintained a stable 8% share, generating $134.2 million - supported by rising demand for convenience foods and a shift away from Russian supplies.
Notably, the “other markets” cluster (Middle East, South Asia and Africa) recorded $340 million, up 3.6%, reflecting Vietnamese firms’ proactive efforts to diversify and mitigate concentration risk.
Vietnam’s pangasius export landscape in 2025 is thus undergoing a clear rebalancing. Traditional powerhouses like China and the U.S no longer hold absolute dominance; while CPTPP, South America and ASEAN are assuming greater significance. This shift highlights Vietnamese exporters’ adaptability - expanding into new markets while investing in value-added products aligned with global green and sustainable consumption trends.
Given current momentum, industry experts forecast a strong rebound in pangasius exports in Q4/2025, driven by year-end demand and early orders for the 2026 Lunar New Year season. However, rising raw material costs may pressure margins, requiring companies to optimize operations and maintain consistent quality to sustain growth.
(seafood.vasep.com.vn) Currently, Da Nang City has no fishing vessels detained, sanctioned by foreign authorities, or criminally prosecuted for IUU fishing violations. Patrols, monitoring of marine fishing activities, and handling of violations have been prioritized by competent forces, significantly reducing nearshore fishing infringements.
(seafood.vasep.com.vn) According to statistics from Vietnam Customs, Vietnam’s tuna exports to Israel in the first nine months of 2025 reached just over USD 27 million, down as much as 49% compared to the same period in 2024. This is a steep and prolonged decline for many consecutive months, reflecting changes in import demand as well as shifts in the supply structure of this market.
(seafood.vasep.com.vn) The first 700 tons of Vietnamese tilapia ordered and imported by JBS Group will initially be distributed through supermarket chains, the Horeca network and JBS’s product showrooms in Brazil.
(seafood.vasep.com.vn) In October 2025, Vietnam’s pangasius exports hit $217 million, representing an 8% increase compared to the same month in 2024. For the first 10 months of the year, total export value has surpassed $1.8 billion, up 9% year-on-year. This growth demonstrates clear positive momentum for the pangasius industry, despite continued declines in certain markets.
In recent days, the Central provinces of Vietnam have been suffering from historic flooding, with prolonged heavy rains, landslides, flash floods, and deep inundation causing extremely serious impacts on tens of thousands of households, as well as many VASEP member exporters located in the region. With the spirit of mutual support and solidarity, and in order to promptly assist residents and member exporters in the affected areas to stabilize their lives and restore production activities, VASEP calls on all seafood exporters, organizations, and individuals to extend supports to the people and member exporters in the flood-hit areas. We urge timely and practical material and spiritual contributions to help member exporters and local communities in the severely affected provinces overcome this difficult period.
(seafood.vasep.com.vn) In the final days of October 2025, Vietnam’s domestic raw shrimp market remained generally stable, though slight adjustments were recorded in several sizes across key farming regions.
(seafood.vasep.com.vn) Vietnam’s shrimp exports reached USD 498 million in October 2025, up 26% from the same period last year. This is one of the highest monthly revenues since the beginning of the year, reflecting solid demand in major markets and faster shipment schedules by exporters. From January to October, shrimp export value reached USD 3.9 billion, up 22% compared to the same period in 2024.
(seafood.vasep.com.vn) On October 31, 2025, the US Court of International Trade (CIT) officially issued an order to suspend the case filed by the National Fisheries Institute (NFI), the National Restaurant Association (NRA), and several US seafood companies against the US Government concerning the implementation of the Marine Mammal Protection Act (MMPA).
(seafood.vasep.com.vn) An Giang’s fisheries sector has maintained stable growth momentum during the first nine months of 2025, making an important contribution to the province’s socio-economic development. Despite facing numerous challenges, the province is implementing various measures to enhance production efficiency, expand markets, and promote sustainable fisheries development toward deeper integration into the global economy.
(seafood.vasep.com.vn) Vietnam’s pangasius export value in September 2025 reached USD 181 million, up 5% compared to the same period in 2024. The overall trend for the pangasius industry remains positive, with total exports in the first nine months of 2025 reaching nearly USD 1.6 billion, an increase of 9% year-on-year.
VASEP - HIỆP HỘI CHẾ BIẾN VÀ XUẤT KHẨU THỦY SẢN VIỆT NAM
Chịu trách nhiệm: Ông Nguyễn Hoài Nam - Phó Tổng thư ký Hiệp hội
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Trưởng Ban Biên tập: Bà Phùng Thị Kim Thu
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