A local fish producer shared at the ceremony: “Pangasius was put on the red list of seafood species to avoid, but, today, our company has already signed a contract with a Sweden retailer to supply ASC-certified pangasius products. We have found more markets for fish with ASC label”.
“The global market has waited for long time for new products since allegations against Vietnam pangasius. It is necessary to further a clear and positive message on high quality pangasius products to consumers; and ASC certification can help persuade them to buy fish”.
“With new label, our company regains Sweden market that we lost 2 years ago. It is really a great solution to get export recover”, he said.
In 2011, Vietnam pangasius production reached about 1.3 million MT and accounted for 45 percent of national output of farmed fish.
“There is not any fish in the world that can reach such high proportion in the nationwide fishery industry like pangasius. However, it is important to note that the glorious period of mass production has definitely passed. Vietnam pangasius sector needs to quit the quantity-oriented fish producing method to find new way to develop sustainably,” said Nguyen Huu Dzung, Vice Chairman of Vietnam Association of Seafood Exporters and Producers (VASEP).
“ASC certification contributes to improve Vietnam pangasius image and prestige on the global market. It is the key to open the door to outside,” appreciated Pham Anh Tuan, Deputy Director of Vietnam Directorate of Fishery (D-Fish).
Pangasius products made up 30 percent of national revenue from seafood export and were sent to 136 countries and territories. After many years of considerable growth, pangasius production and export have been slowing down since 2008. This export-driven industry has even saw decline in some key consumer markets.
With the new ASC label, Vietnamese pangasius exporters and the fish industry will get more strength to compete with other suppliers to keep and develop their shares in key and potential destinations, especially in the crisis time when foreign consumers and importers have higher requirements for fish quality and value.
Currently, ASC-labeled pangasius products are ordered and distributed by retailers from Germany, the Netherlands and Sweden.
“We have overcome difficulties and challenges to assure the engagement to provide ASC-labeled fish which made up 10 percent of nationwide production in late 2012,” said Tran Minh Hien, Director of WWF Vietnam.
“The achievement was made by hard work of many pangasius companies, particularly those are pioneers in applying ASC standards in fish production chain”, she said.
According to Ms Hien, 50 percent of Vietnam pangasius output would receive ASC certificate by 2015. WWF committed to offer technical and financial assistances to help companies produce fish in the sustainable way.
(vasep.com.vn) As part of the Vietnam Fisheries International Exhibition (Vietfish 2026), the Vietnam Association of Seafood Exporters and Producers (VASEP), in collaboration with the Agency for Domestic Market Management and Development under the Ministry of Industry and Trade, will organize the Domestic Seafood Supply–Demand Matching Program on the morning of August 20, 2026, at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City. The program aims to foster direct business connections between Vietnamese seafood producers and processors and domestic distributors, retailers, and foodservice channels.
(seafood.vasep.com.vn) The Cooking Show will be one of the most engaging experiential highlights of Vietfish 2026. Taking place over three days, from August 19–21, 2026, at Hall B1, SECC, Ho Chi Minh City, the event will offer visitors a vibrant culinary space where Vietnamese seafood is showcased through its flavors, stories, and real-life culinary applications.
(seafood.vasep.com.vn) Vietnam's pangasius exports reached USD 205 million in June 2026, up 5% compared with the same month in 2025. Cumulative export value for the first six months of the year totaled USD 1.1 billion, an increase of 12% year-on-year. Growth was primarily driven by strong demand from China and CPTPP markets, while exports to the United States and Brazil continued to decline.
(seafood.vasep.com.vn) In the first six months of 2026, Ha Tinh province continued to implement comprehensive solutions to combat IUU fishing; strictly manage the fishing fleet, control fishing vessels entering and leaving ports, operate vessel tracking devices, trace the origin of seafood, and severely punish violations.
(seafood.vasep.com.vn) Vietnam's tilapia exports reached USD 7 million in June 2026, down 32% compared with the same month in 2025. Nevertheless, thanks to strong growth in the first five months of the year, cumulative tilapia exports in the first half of 2026 totaled USD 69 million, up 67% year on year.
(seafood.vasep.com.vn) Sa Giang Import-Export Joint Stock Company, a member of the Vietnam Association of Seafood Exporters and Producers (VASEP), has been honored with the "Famous Brand - Competitive Vietnamese Brand 2026" certification at an award ceremony organized by the Vietnam Intellectual Property Association (VIPA).
(seafood.vasep.com.vn) China imported nearly $1.4 billion worth of Vietnamese seafood in the first half of the year, a 40% increase compared to the same period last year, surpassing the US to become the largest export market for the industry.
(seafood.vasep.com.vn) As part of Vietfish 2026, the International Seafood Hosted Buyer Program has been designed as a dedicated B2B matchmaking initiative for selected international buyers. The program provides opportunities to meet directly with Vietnamese seafood companies, gain market insights, and experience Vietnam's seafood supply chain firsthand.
(seafood.vasep.com.vn) A Story from Cà Mau’s Coast It’s 5 AM in Cà Mau. Minh, a third-generation fisherman, is ready to set sail. But unlike his father and grandfather, his boat no longer runs on an old diesel engine that burns fuel and clouds the sky with smoke. Instead, it’s powered by a hybrid engine that saves 40% fuel—funded by an ESG program from a major seafood exporter.
(seafood.vasep.com.vn) Vietnam's pangasius industry is shifting its focus from increasing production volume to enhancing value-added products in order to meet the increasingly stringent requirements of export markets. In An Giang Province—the country's leading hub for pangasius farming and processing—businesses and farmers are prioritizing product quality, traceability, food safety, and sustainable development rather than expanding output.
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