(Blogpost by Oliver Knowles) In March, just a year after the launch of a planned three-year, multi-million dollar advertising push to try and increase sales of unsustainable canned tuna in the US, the “Tuna the Wonderfish” advertising campaign – funded by US tuna companies and executed by the US industry lobby group National Fisheries Institute (NFI) – has collapsed, having already spent a staggering USD 20 million (Euros 15 million) of a planned USD 60 million budget.