Over the years, Vietnamese export of pangasius to Germany experienced constant growth, but it started to decrease since the middle of 2010 when local consumers have a negative perception on the production of pangasius by untrue information through local media. Some retail chains stopped importing and trading pangasius products.
So far, Vietnam did not have good plans in improving the image of pangasius products in German market. Some German importers said that the good perception of consumers towards pangasius is very important to regain shares in German market.
Now, ASC label is a good proof for the quality of Vietnam pangasius productions to not only German consumers but also for all customers in other markets.
In February 2013, ASC Germany held an event to launch ASC-labeled pangasius products in Hamburg. Pham Anh Tuan – Deputy Head of Vietnam Directorate of Fisheries, Truong Dinh Hoe - General Secretary of Vietnam Association of Seafood Exporters and Producers (VASEP) attended the event.
Sustainable fish products are more and more popular in German retail. CBI said that, in the long term, only pangasius with ASC trademark will be sold in the retailer segment in Germany and the EU market.
Through February 2013, Vietnam has numbered 14 companies granted ASC certification for their responsibly farmed pangasius, of which 8 companies were certified in late 2012. ASC fish accounted for 10 percent of national production. The production of ASC certified pangasius is expected to reach 50 percent of Vietnam total supply by 2015.
Sustainable products are also highly evaluated in the food service. Some major players in the food service already sell certified-fish products with a proportion up to over 80 percent of total sales. All of them are interested in ASC-certified pangasius and want to put the fish in their sourcing system.
(seafood.vasep.com.vn) The “Moringa Noodles Salad” product by Sa Giang Import-Export Corporation was honored as one of the “Top 10 Winning Products” at the THAIFEX – Anuga taste Innovation Show 2026, held as part of THAIFEX – Anuga Asia 2026 in Bangkok.
(seafood.vasep.com.vn) After a fairly strong upward trend in 2025, Vietnam’s clam exports entered 2026 with a mixed picture: strong growth at the beginning of the year, followed by a slowdown from March onward. According to Vietnam Customs data, Vietnam’s clam export turnover in the first four months of 2026 reached more than USD 38 million, up 2% compared to the same period in 2025.
(seafood.vasep.com.vn) Vietnam’s pangasius industry is facing new opportunities to expand its development space as many localities and businesses begin promoting marine farming models aimed at diversifying farming areas and adapting to climate change. However, for pangasius to truly “go offshore” and develop into a large-scale industry segment, significant challenges related to technology, broodstock, and markets still need to be addressed.
(seafood.vasep.com.vn) Vietnam’s tilapia exports in April 2026 reached USD 11 million, up 92% compared to the same period in 2025. This strong growth indicates that Vietnamese tilapia products are continuing to penetrate and expand rapidly in international markets. Cumulative export turnover in the first four months of 2026 reached USD 49 million, up 151% year-on-year.
(seafood.vasep.com) At VietShrimp Asia 2026, disease management trends in shrimp farming are shifting strongly from treatment-based approaches toward proactive prevention through environmental and pond ecosystem control.
(vasep.com.vn) After a period of strong growth, with export turnover reaching USD 38 million in Q1/2026 — up 174% year-on-year — the sector’s rapid expansion clearly reflects growing market opportunities.
(vasep.com.vn) In the first quarter of 2026, Vietnam’s pangasius exports to the ASEAN bloc reached USD 44 million, up 7% compared to the same period in 2025. After falling to the lowest level of the quarter at USD 9 million in February — reflecting the seasonal slowdown in orders after the festive period — exports recovered strongly to USD 18 million in March, the highest monthly value of the quarter. This development shows that import demand for pangasius in ASEAN remains relatively stable despite short-term fluctuations.
(seafood.vasep.com.vn) On May 11, 2026, the US National Oceanic and Atmospheric Administration (NOAA) announced a positive comparability finding for Vietnam’s swimming crab fisheries, along with those of Indonesia and Sri Lanka, under the Marine Mammal Protection Act (MMPA). With this decision, seafood and seafood products harvested from Vietnam’s swimming crab fisheries will continue to be eligible for import into the US market.
(seafood.vasep.com.vn) After a slowdown in 2025, Vietnam’s tuna exports to Germany showed more positive signs in the first quarter of 2026. However, the recovery remains uncertain as consumer demand in Germany is still cautious, while market competition is increasingly driven by pricing and supply stability.
(seafood.vasep.com.vn) After a sharp decline in 2025, Vietnam’s tuna exports to Israel are showing positive signs of recovery in the early months of 2026. According to Vietnam Customs data, export turnover to this market grew steadily month by month in Q1/2026, reaching nearly USD 10 million, up 33% compared to the same period in 2025. However, compared to Q1/2024, this level remains significantly lower, indicating that the recovery is still in its early stage following last year’s strong adjustment.
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