Over the years, Vietnamese export of pangasius to Germany experienced constant growth, but it started to decrease since the middle of 2010 when local consumers have a negative perception on the production of pangasius by untrue information through local media. Some retail chains stopped importing and trading pangasius products.
So far, Vietnam did not have good plans in improving the image of pangasius products in German market. Some German importers said that the good perception of consumers towards pangasius is very important to regain shares in German market.
Now, ASC label is a good proof for the quality of Vietnam pangasius productions to not only German consumers but also for all customers in other markets.
In February 2013, ASC Germany held an event to launch ASC-labeled pangasius products in Hamburg. Pham Anh Tuan – Deputy Head of Vietnam Directorate of Fisheries, Truong Dinh Hoe - General Secretary of Vietnam Association of Seafood Exporters and Producers (VASEP) attended the event.
Sustainable fish products are more and more popular in German retail. CBI said that, in the long term, only pangasius with ASC trademark will be sold in the retailer segment in Germany and the EU market.
Through February 2013, Vietnam has numbered 14 companies granted ASC certification for their responsibly farmed pangasius, of which 8 companies were certified in late 2012. ASC fish accounted for 10 percent of national production. The production of ASC certified pangasius is expected to reach 50 percent of Vietnam total supply by 2015.
Sustainable products are also highly evaluated in the food service. Some major players in the food service already sell certified-fish products with a proportion up to over 80 percent of total sales. All of them are interested in ASC-certified pangasius and want to put the fish in their sourcing system.
(seafood.vasep.com.vn) In the first six months of 2026, Ha Tinh province continued to implement comprehensive solutions to combat IUU fishing; strictly manage the fishing fleet, control fishing vessels entering and leaving ports, operate vessel tracking devices, trace the origin of seafood, and severely punish violations.
(seafood.vasep.com.vn) Vietnam's tilapia exports reached USD 7 million in June 2026, down 32% compared with the same month in 2025. Nevertheless, thanks to strong growth in the first five months of the year, cumulative tilapia exports in the first half of 2026 totaled USD 69 million, up 67% year on year.
(seafood.vasep.com.vn) Sa Giang Import-Export Joint Stock Company, a member of the Vietnam Association of Seafood Exporters and Producers (VASEP), has been honored with the "Famous Brand - Competitive Vietnamese Brand 2026" certification at an award ceremony organized by the Vietnam Intellectual Property Association (VIPA).
(seafood.vasep.com.vn) China imported nearly $1.4 billion worth of Vietnamese seafood in the first half of the year, a 40% increase compared to the same period last year, surpassing the US to become the largest export market for the industry.
(seafood.vasep.com.vn) As part of Vietfish 2026, the International Seafood Hosted Buyer Program has been designed as a dedicated B2B matchmaking initiative for selected international buyers. The program provides opportunities to meet directly with Vietnamese seafood companies, gain market insights, and experience Vietnam's seafood supply chain firsthand.
(seafood.vasep.com.vn) A Story from Cà Mau’s Coast It’s 5 AM in Cà Mau. Minh, a third-generation fisherman, is ready to set sail. But unlike his father and grandfather, his boat no longer runs on an old diesel engine that burns fuel and clouds the sky with smoke. Instead, it’s powered by a hybrid engine that saves 40% fuel—funded by an ESG program from a major seafood exporter.
(seafood.vasep.com.vn) Vietnam's pangasius industry is shifting its focus from increasing production volume to enhancing value-added products in order to meet the increasingly stringent requirements of export markets. In An Giang Province—the country's leading hub for pangasius farming and processing—businesses and farmers are prioritizing product quality, traceability, food safety, and sustainable development rather than expanding output.
(seafood.vasep.com.vn) Following strong growth in 2025, Vietnam’s tuna exports to Sweden continued to edge higher during the first five months of 2026. However, the picture is far from straightforward. Orders have fluctuated significantly from month to month, indicating that this market remains cautious, with purchasing decisions closely tied to actual demand and the import cycles of Nordic distributors rather than to a steady upward trend.
(seafood.vasep.com.vn) China’s shrimp imports in the first five months of 2026 continued to surpass the same period in 2025, indicating that demand in the world’s largest seafood-consuming market remains strong. However, behind the growth figures lies an increasingly competitive landscape: Ecuador dominates the competitively priced whiteleg shrimp segment, India remains the second-largest supplier, while Vietnam stands out in the lobster segment but still needs to strengthen its advantages through quality, traceability, and reliable supply.
(seafood.vasep.com.vn) Lobster exports to China continued to surge in the first half of this year, putting the lobster industry on the verge of reaching an export value exceeding $1 billion.
VASEP - HIỆP HỘI CHẾ BIẾN VÀ XUẤT KHẨU THỦY SẢN VIỆT NAM
Chịu trách nhiệm: Ông Nguyễn Hoài Nam - Phó Tổng thư ký Hiệp hội
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