(seafood.vasep.com.vn) In the context of Vietnam's pangasius exports to the EU facing fierce competition due to technical regulations and sustainable consumption trends, the South American market, particularly the Mercosur (Brazil, Argentina, Uruguay, Paraguay), is emerging as a promising alternative destination. With ongoing negotiations for a Vietnam-Mercosur Free Trade Agreement (FTA), the prospect of turning Mercosur into a "second EU" for Vietnamese pangasius is becoming increasingly clear.

Beyond frozen pangasius fillets, value-added products like fish cakes, fish balls, and peeled IQF shrimp can meet the demand for convenience in urban supermarkets and restaurants. Compared to premium products from Chile or the EU, Vietnamese seafood offers a price advantage, enabling market share expansion as Brazil prioritizes affordable imports.