In Phu Yen, many travel agencies, along with local authority, are making efforts to promote ocean tuna products to domestic and international travellers.
Watching Japanese chefs show how to cut tuna and eating tuna that is caught by Phu Yen fisherman in Japanese way. It is one of the ways to promote ocean tuna products, which are of great value but have only been sold by fishermen to businesses with irregular prices.
During summer, some tourist spots of Phu Yen have thousands of people visiting and taking a vacation, making this the ideal place to promote Phu Yen’s ocean tuna products to tourists.
Phu Yen fishermen captured over 5,000 MT of tuna each year. Therefore, Phu Yen province is boosting the promotion of tuna products through different channels. The demonstration of tuna processing is the quickest way for tourists to identify and evaluate the quality of tuna.