Phu Yen to build brand name for ocean tuna

Ocean tuna is one of the most important products, contributing to promoting and developing the fishery industry of the coastal province.

Annually, Phu Yen catches more than 5,000 MT of ocean tuna. So far this year, the tuna catch landings of the province reached more than 5,200 MT. 24 - 30 percent of which are exported to European, American and North East Asian countries with export turnover of more than US$10 million.

Tuna is one of Vietnam’s key exports, after shrimp and pangasius. Phu Yen is the leading locality to develop the ocean tuna fishing, processing and exporting industry. It is essential for local enterprises combine with Phu Yen Tuna Association to build up a brand name for tuna. In the National Brand Name Program 2011, Ministry of Industry and Trade (MOIT) planned to support Phu Yen province in building a tuna brand name, Mr. Bui Xuan Lich, the representative of Trade Promotion Agency, under MOIT said.

Phu Yen Tuna Association was established but currently it has been operated without united legal framework and operating mechanism. Therefore, its management on fishing, processing and exporting tuna products is not effective.

Phu Yen province has really paid attention to promote local tuna products. Despite of being late, brand name building for tuna of the province is still a vital task to do. The province needs to join in international forums, exhibitions to promote its tuna products globally.

In Khanh Hoa and Binh Dinh provinces, tuna fishing is being developed. If Phu Yen province builds a tuna brand name, tuna products of these provinces will add more value and increase export turnover.