Norway's seafood exports totaled NOK 51.6 billion (€7 billion/$9.3 billion) in 2012, a fall of NOK 1.8 billion (€243.9 million/$322.7 million) from the previous year, according to the Norwegian Seafood Export Council.
This is the second consecutive year that Norway's export value has fallen. In 2012, it exported 2.36 million metric tons of seafood, a drop of 78,000 metric tons compared with 2011.
Despite weak economies in key markets, Norway has retained its competitiveness and taken market share, according to the NSEC.
Norway is now the largest seafood provider of both the EU and Russia. About 20 percent of seafood imported into the EU are of Norwegian origin. And for Russia, the figure is 38 percent, said NSEC's CEO Terje E. Martinussen.
The EU is the Norwegian seafood industry's main market area, and 57 per cent of total seafood exports went to EU countries in 2012. Exports to the EU totaled NOK 29.6 billion (€4 billion/$5.3 billion) in 2012, which is NOK 1.3 billion (€176.1 million/$233.1 million) lower than last year due to lower price of cod and salmon, while the volume of salmon exports remained strong.
Russia was the largest single market for Norwegian seafood in 2012, with exports totaling NOK 6 billion (€812.9 million/$1.1 billion). This was the largest growth so far in Russia. France is the second largest single market with an export value of NOK 4.9 billion (€663.9 million/$878.5 million).
Japan had the biggest drop in export value, dropping by NOK 755 million (€102.3 million/$135.4 million) to reach NOK 2.1 billion (€284.5 million/$376.5 million), mainly due to lower exports mackerel.
Aquaculture increases
Increased export volume for both salmon and trout led to a growth of Norwegian aquaculture exports to NOK 600 million (€81.3 million/$107.6 million), to NOK 31.5 billion (€4.3 billion/$5.6 billion) in 2012. Aquaculture accounts for 61 percent of total seafood exports in 2012. The export of salmon was worth NOK 29.6 billion (€4 billion/$5.3 billion), while exports of trout totaled NOK 1.7 billion (€230.3 million/$304.8 million).
Global trends such as sushi and salmon health promises have become popular through aggressive marketing.
Over several years, Norwegian aquaculture has invested in building itself in such markets to develop distribution.
Decline in fisheries
After a record year in 2011 for the traditional Norwegian fisheries sector, 2012 was a year of low prices and reduced volumes. The export value of fishery totaled NOK 20.1 billion (€2.7 billion/$3.6 billion), a decrease of NOK 2.4 billion (€325.2 million/$430.3 million).
Mackerel accounts for NOK 634 million (€85.9 million/$113.7 million) of this decline, due to a fall in prices. Less herring quotas explains a decrease of NOK 183 million (€24.8 million/$32.8 million) for exports of herring. Cod and saithe sold for respectively NOK497 million and NOK485 million. Norway has exported shrimp and shellfish for NOK 800 million (€108.4 million/$143.4 million), which represents a decrease of 10 percent compared to 2011.