The International Boston Seafood Show (IBSS) and co-located Seafood Processing America (SPA) now have new names: Seafood Expo North America and Seafood Processing North America.
The name change is due to a global re-branding and marketing effort planned for Diversified Business Communications’ entire range of leading seafood expositions, including the aforementioned as well as the European Seafood Exposition (ESE), Seafood Processing Europe, Asian Seafood Exposition and Seafood Barcelona. Although the name has changed, the exposition’s location and format will remain the same.
Specifically, the 2014 exposition name changes will include the following: The European Seafood Exposition and Seafood Processing Europe will be rebranded Seafood Expo International and Seafood Processing International; the Asian Seafood Exposition will be rebranded Seafood Expo Asia; and Seafood Barcelona will be rebranded Seafood Expo Southern Europe.
“Under their fresh, new names, Seafood Expo North America and Seafood Processing North America will continue to deliver the highest quality trade event for seafood buyers and suppliers from around the world who want to do business in the US and North America,” said Liz Plizga, show director for Diversified Business Communications.
“We’re excited to unveil this unified and instantly recognizable branding for Seafood Expo North America and for all of our events serving the global seafood industry,” said Mary Larkin, group VP, Diversified Business Communications, and publisher of SeafoodSource.com and SeaFood Business magazine.
Seafood Expo North America and Seafood Processing North America is a leading trade event for seafood buyers in market categories spanning from retail, restaurant, catering and foodservice to processing, where they can find and source seafood, new products, equipment and services.
Next year’s Seafood Expo North America and Seafood Processing North America will take place at the Boston Convention and Exhibition Center on 16-18 March, 2014.