GAA launches new BAP marketing materials for seafood distributors, retailers, foodservice operators
The Global Aquaculture Alliance has launched new marketing materials for BAP-certified facilities, industry supporters and market endorsers.
According to the GAA's Steven Hedlund the materials area all avaialable online and can be downloaded and printed from their website.
Additionally, the materials can be customized for users and can be found here.
The materials include:
A 60-second video clip that provides an overview of the BAP program.
High and low resolution pamphlets for consumers intended for retailers and foodservice operators who wish to educate their customers about the BAP standard.
And an industry focused pamphlet for seafood distributors to educate potential clients about the BAP standard and the benefits the program provides for foodservice and retail operators.