The economic impact study comes six months after Ocean first reported that about one-third of seafood sold in the U.S. is mislabeled.
That two-year study of 1,200 seafood samples found that 33% were mislabeled according to U.S Food and Drug Administration guidelines.
The latest report sought to find out just how much consumers lost when they were sold cheap substitutes. According to the group, consumers who order an 8-ounce fillet of grouper in a restaurant, which sells on average for $27, but are instead given a tilapia fillet, worth $15, they lose $12.
“Swapping a lower cost fish for a higher value one is like ordering a filet mignon and getting a hamburger instead,” said Oceana senior scientist Margot Stiles. “If a consumer eats mislabeled fish even just once a week, they could be losing up to hundreds of dollars each year due to seafood fraud.”
Wednesday's report is based on a review of 300 menus from 12 different cities to help estimate retail prices, Oceana said.
Congress in March introduced legislation intended to minimize seafood fraud. Bills are currently sitting in committee in the House and Senate.
That legislation followed the February report, which highlighted just how complex the chain is from boat to retail stores and restaurants.
Oceana said that the most commonly mislabeled fish were snapper and tuna.
Of the samples labeled as snapper, 87% were mislabeled. More than 30 different species of fish were found to be substituted for snapper, but the most common were rockfish and tilapia.
(seafood.vasep.com.vn) In Gia Vien district, tilapia farming—particularly the “duong nghiep” strain—is expanding rapidly and gradually becoming an efficient production model for local farmers. Hatcheries in the area are supplying high-quality, uniform, and disease-free fingerlings, meeting the growing demand for commercial farming.
(seafood.vasep.com.vn) On the afternoon of March 19, Vice Chairman of the Ca Mau Provincial People’s Committee, Le Van Su, chaired a meeting to address bottlenecks and propose solutions to expand the super-intensive whiteleg shrimp farming model using low water exchange and high biosecurity standards (RAS-IMTA).
(seafood.vasep.com.vn) On March 10, 2026, the Ho Chi Minh City People’s Committee issued Decision No. 1377/QD-UBND approving the Aquatic Animal Disease Prevention and Control Plan for the 2026–2030 period. The decision takes effect from the date of signing and replaces previous plans for the 2021–2030 period that had been issued prior to the administrative merger in Ba Ria – Vung Tau, Binh Duong, and Ho Chi Minh City.
(vasep.com.vn) In 2025, Chile imported more than USD 156 million worth of tuna, up 8.1% compared to the previous year and the highest level in the past five years. As the supply structure in this market is rapidly shifting, Vietnamese tuna is facing both opportunities to expand market share and increasing competitive pressure from Thailand, Colombia, and China.
(seafood.vasep.com.vn) Vinh Long Province is stepping up efforts to develop brackish water shrimp farming in a sustainable direction, identifying it as a key sector in its agricultural structure. In 2026, the province aims to reach around 71,300 hectares of shrimp farming, with an output of over 314,000 tons.
(seafood.vasep.com.vn) Ha Tinh Province is strengthening control over shrimp seed quality to minimize risks for the 2026 spring–summer farming season.
(seafood.vasep.com.vn) In February 2026, Vietnam’s pangasius exports reached USD 119 million, down slightly 5% year-on-year. However, thanks to strong performance in January, cumulative exports in the first two months of the year still reached USD 331 million, up 28% compared to the same period in 2025. Export activity slowed somewhat in February due to seasonal factors, particularly the Lunar New Year holiday, which disrupted production and shipments at many seafood processing enterprises.
(seafood.vasep.com.vn) Da Nang is accelerating the development of high-tech shrimp farming toward intensive production, disease control, and improved efficiency. Many shrimp farms have invested in automated environmental monitoring systems, continuously tracking indicators such as pH, dissolved oxygen, temperature, and salinity, enabling farmers to promptly adjust pond conditions and reduce disease risks.
(seafood.vasep.com.vn) The year 2025 is considered a turning point for Vietnam’s shrimp seed industry as the sector faces the need for strong transformation in technology, production management, and gradual self-sufficiency in broodstock supply. These factors are seen as key to improving seed quality and strengthening the competitiveness of the shrimp industry amid increasingly demanding market requirements.
(seafood.vasep.com.vn) In February 2026, Vietnam’s shrimp exports reached nearly USD 310 million, up 17% year-on-year. Cumulatively for the first two months of the year, shrimp export value totaled USD 690 million, an increase of 20% compared with the same period last year. Compared with the 22% growth recorded in January, the pace of increase in February slowed somewhat, reflecting seasonal factors as the Lunar New Year holiday partially disrupted processing and shipment activities. Nevertheless, the nearly 20% growth in the first two months indicates that shrimp orders from Vietnam are maintaining a more positive trend than in the same period last year.
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