Beyond frozen pangasius fillets, value-added products like fish cakes, fish balls, and peeled IQF shrimp can meet the demand for convenience in urban supermarkets and restaurants. Compared to premium products from Chile or the EU, Vietnamese seafood offers a price advantage, enabling market share expansion as Brazil prioritizes affordable imports.

(seafood.vasep.com.vn) Brazil is a promising market for Vietnamese seafood, with exports reaching nearly $130 million in 2024, primarily driven by pangasius. High consumption demand, domestic supply shortages, and relaxed import standards create significant opportunities. Vietnam can leverage competitive pricing, bilateral trade cooperation, and MERCOSUR negotiations to expand market share.

(seafood.vasep.com.vn) According to Vietnam Customs, the country’s pangasius exports regained growth momentum in February 2025. Export value reached USD 150 million, marking a 66% increase compared to February 2024. Cumulative pangasius export revenue for the first two months of the year totaled USD 284 million, up 11% year-on-year.

Vietnam's pangasius exports to Brazil reached nearly USD 28 million in the first quarter of 2024, surging by 44% compared to the same period in 2023.

(seafood.vasep.com.vn) In the first half of this year, while exporting pangasius to the EU and China was difficult, Vietnamese pangasius enterprises boosted exports to other potential markets, including Brazil. As of the first half of July 2021, the total value of pangasius exports to Brazil reached 35.5 million USD, up 86.8% over the same period last year.