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Export potentials
Vietnamese products marketed in France
September 23, 2014, 04:10 PM
Vietnamese Goods Week in France opened in Paris on September 22, offering a chance for Vietnamese businesses to boost their exports in France and other EU nations.

During the week, many local products ranging from fruits, vegetables, frozen shrimp and fish, and spring rolls, to dried vermicelli and instant noodle will be bought off the shelf at Casino Saint Didier supermarket.

At the opening ceremony, Vietnamese Deputy Minister of Industry and Trade Ho Thi Kim Thoa spoke of the fine cooperation between the two countries, particularly between Casino Group that owns the Big C supermarket chain and Vietnam. She said she hopes that the event will signal a good start of further cooperation activities in the future.

Casino, one of France’s leading retailers and distributors, has operated efficiently in Vietnam for the past 15 years with its Big C supermarket chain. Big C Vietnam General Director Laurent Zecri said he believes Vietnamese products will be able to successfully penetrate France and the EU through Casino’s distribution network.

With a wealth of experience, Big C wants to promote and expand sales of high quality Vietnamese products not only in France but also the EU as well, he said.

Zecri took frozen shrimp imported from Vietnam as an example, saying the product has now gained a firm foothold in the EU thanks to its competitive price and safety.

Vietnamese Ambassador to France Duong Chi Dung expressed his hope that more similar events will be held in other French cities, enabling local people to taste Vietnamese products.

The event is part of a Government-level project to promote Vietnamese products in European markets and help businesses introduce and sell goods directly to EU supermarkets.

(Source VOV)

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