Loading...
SUPA Youreverydayfish VietFish
Go
Other
Print:
Share:
EU consumers’ willingness to pay for health claim and sustainable label
September 27, 2018, 01:14 PM
This is the presentation of Mr. Valur N. Gunnlaugsson (Matis, Iceland) in the Conference “Future perspective of fisheries and aquaculture” in the framework of Vietfish 2018.

Study overview

Evolution of fish consumption in the past 3 years 

Overall, 40% of the respondents increased fish consumption in the past 3 years, 16% decreased fish consumption in the same period, and 44% maintained the same level.

 

 

Choice probabilities across Europe

Salmon is the fish with highest choice probability except Italy (sea bream, sea bass)

Pangasius is preferred in Germany and also in Spain and Italy.

  

Fish choice motives expressed by the participants - Relative importance of different aspects in fish selection

Consumer demand and choice behaviour for fresh fish – Willingness to pay for specific fish attributes

Willingness to pay - results

WTP estimates

 

Summary of the German market

 

Summary of the Spanish market

 

Pangasius results

Low base price for Germany, Italy & Spain

All markets prefer “Ready to cook” for pangasius

Sustainability label appreciated in all markets for pangasius except for UK

Health and nutritional claims gives premium price in all markets except in France.

Final remarks

Wild-caught is the most important attribute in Italy, France and the UK; nutritional & health claim in Spain; ready-to-cook format in Germany

Fillets preferred more than ready-to-cook fish; Ready-to-cook preferred more than whole fish (except round-cut salmon)

‘Sustainable label’ and ‘Nutritional & health claim’ preferences varied among species and countries

For producers: identify a socio-demographic profile of “green fish” consumers or “health conscious” consumers; how to reach them?

For policy makers: awareness and use of fish quality schemes; how to improve consumers’ beliefs/trust?  

“Knowledge about specific health and nutritional benefits of fish consumption does not appear to be very strong” (Carlucci et al. 2015)

Source:
Print:
Share:
Other news
Down in cephalopod exports to Italy due to higher price (05/12/2018) Strong rise in tuna sales to Israel (05/12/2018) Middle East increased tuna imports from Vietnam (04/12/2018)
Back to top
Portal of Vietnam Association of Seafood Exporters and Producers (VASEP)
Add: 218 Road Nguyen Quy Canh, Zone A, An Phu An Khanh New Urban Area, District 2, HCM city, Vietnam
Tel: (+84 28) 62810430 / Fax: (+84 28) 62810437 / Email: vasephcmcity@vasep.com.vn
In charge of content: Nguyen Hoai Nam (Mr) – Deputy General Secretary of VASEP
Managing Editor: Phung Thi Kim Thu (Ms.) Tel: (+84 24) 37715055 (ext: 203)
Email: kimthu@vasep.com.vn
RSS