Loading...
SUPA Youreverydayfish VietFish
Go
Marine fish
Print:
Share:
Market seafood segmentations: Results from 5 European countries survey
October 04, 2018, 02:15 PM
This is the presentation of Dr. Gudmundur Stefansson from Matis, Iceland in the Conference “European seafood production and markets” in the framework of Vietfish 2018.

Consumer side: ever more differentiated

Address diversity

Satisfy specific needs

Understand and approach our customer better

Industry side: ever more competitive environment

Define target customers - segments

Find niches - overlooked by (big) competitors

Reduce competition

 

Italy

Healthy & environmen-tally conscious

Brand-convenience-taste

Self-efficacious health oriented cooking artist

Local connoisseur

Price-wise convenience

Self-efficacious pragmatic

Indif-ferent

Spain

Brand/seller dependent high quality

Self-efficacious egoistic brand buyer

Independent “good-for-me” connoisseur

360° health

Cooking artist

Indifferent

 

France

Egoistic  health

Health oriented, egoistic  (not creative) cook

Cooking artist

Self-efficacious convenience

Indifferent

   

Germany

Cooking artist

Healthy &  environmentally-conscious

Convenience-brand loyal

Health oriented cooking artist

Cheap brand & taste

Indifferent

 

UK

Healthy convenience

Egoistic  health & convenience

Cooking artist

Self-efficacious - &  local ecologist

Indifferent

   

Health and environmentally conscious consumers

 

Convenience, brand loyal consumer

 

Cheap brand and taste consumer

 

Cooking artist

 

Healthy cooking artists

 

Indifferent

 

Nutritional digestive and inclusive health (360°)

Product and segment match – illustrative example 1

 

Product and segment match – illustrative example 2

Source:
Print:
Share:
Other news
Pangasius firms fishing for markets (22/01/2019) Vietnam shrimp exports to EU slightly rose (15/01/2019) Navico invests USD 172 million in high-tech pangasius farm (09/01/2019)
Back to top
Specialist on Marine fish market
Ms Van Ha
Tel: +84.24.3771.5055 (ext. 216)
Portal of Vietnam Association of Seafood Exporters and Producers (VASEP)
Head office in HCM city: 218 Road Nguyen Quy Canh, An Phu An Khanh New Urban Area, An Phu Ward, District 2, HCM city, Vietnam Tel: (+84 28) 62810430 / Fax: (+84 28) 62810437 - Email: vasephcmcity@vasep.com.vn
Rep. office in Ha Noi: 10 Nguyen Cong Hoan Street, Ngoc Khanh Ward, Ba Dinh District, Ha Noi City, Vietnam Tel: (+84 24) 37715055 / 37715318 - Fax: (+84 24) 37715084 - Email: vasephn@vasep.com.vn
In charge of content: Nguyen Hoai Nam (Mr) – Deputy General Secretary of VASEP
Managing Editor: Phung Thi Kim Thu (Ms.) Tel: (+84 24) 37715055 (ext: 203)
Email: kimthu@vasep.com.vn
RSS