(fis.com) The Department of Trade and Industry (DTI) in Davao region has called on stakeholders to actively participate in the promotion of pangasius fish as a family staple.
During the Pangasius Culture Management Seminar held here recently, DTI-Davao regional director Marizon S. Loreto, emphasized the need of an intensive marketing plan to make the general public aware that pangasius fish is already available in the local market.
“By having a sound and viable marketing plan, we can reap a number of opportunities – from generating investments and jobs to cornering sales in the domestic and international markets,” Loreto said.
Per records of DTI-Compostela Valley program office, pangasius is currently sold at P185 per kg; DTI-CV is the anchor province for pangasius in the region.